SCORE NYC is a volunteer team of experienced business mentors dedicated to providing insights and knowledge to small business owners and those wishing to start a business with.

Our 70+ mentors represent a multitude of industries and business expertise. They have all enjoyed success in their careers and are committed to giving you the support, encouragement, and tools needed to build and sustain your business.  

 Now offering Skype Mentoring. Click Here

Unless otherwise noted, all counselors can be contacted directly by email by clicking on the individual counselor's name.

Accounting, Finance, Banking

Guru Baliga.  Senior executive in major financial institutions.  Experienced in fund raising, business valuation, business plans, and investment strategies.

 Bruce Berger, CPA, Chief financial officer and chief information officer at three major corporations, experienced in development and implementation of enterprise computer systems; as an independent consultant, worked with specialty retail chains and multi-location distributors and manufacturers. Expert in business plans, accounting, budgeting, financial analysis and IT.

 Jeff Chertoff.  Chief Financial Officer at various companies including startups primarily in financial services and financial tech.  Expert in business accounting, business plans, general management and strategic planning. 

 Aida Kalla. Senior executive in global corporate finance with major international banks in the US/ overseas. Owner of own financial restructuring consulting firm. Expert in helping companies funds their growth strategies and reorganize their business structures. Experience in business plans, accounting, financial analysis including budgeting and forecasting.

 Bob Moses. CPA, Formerly a specialist in corporate taxes with Price Waterhouse and head of global corporate taxes at Sony. Expert in accounting and financial analysis for a wide range of client organizations; experienced in arranging financing for start-up businesses.

See also Harry Precourt (Non-profits); Joel Weidman (Retail, Wholesale, Manufacturing, Distribution); Mark Handsman (Business Management, Planning and Organization)

Business Management, Planning, and Organization

  Albert Angel. Senior executive at Merck & Co., co-founder of a bio-tech company, and active board memeber of non-profits.  Expert in organizational consulting, business plans, staffing, non-profit start-ups, governance, management, and international pharmaceutical and bio-tech businesses.

 Jeffrey Britz has a consistent track record of success building and operating large, public and private companies in various industries over his fifty year career, including but not limited to garment center and physical therapy.

 Sandy Eames. Marketing and business development executive and consultant to small-to-large medical electronics companies; active volunteer with non-profits. Expert in business model development, business plans, outbound marketing, product development, strategic alliances, and non-profits.

  Mark Handsman.  Senior financial services executive with extensive experience in Treasury, Operations, Finance and Project Management. COO of a startup Management Consulting company, performing virtually all aspects of running a startup.  Can provide actionable advice toward  developing business plans, creating appropriate business structures, addressing funding issues and developing a realistic strategic plan.

 Kirk Imamura. President of a major NY recording studio facility; experienced in consumer electronics manufacturing and product development; active volunteer with non-profits. Expert in strategic planning, business plan development, and product planning.

 Carolyn Katz, banker, venture capital investor and consultant specializing in media, tech and communication companies; founder of a ePublishing / eCommerce company.  Expert in financing, preparation of pitch and investor materials, strategy and operations, business plans, financial projections and models. 

 Stephen Kessler.  Chief financial officer, division general manager for major private and public companies in consumer packaged goods, publishing, Internet, and high-growth start-up companies. Expert in business plans development and strategic planning, information technology.

 Shelley Orenstein.  Chief Operating Officer, co-founder and board member of software/consulting firms. Experience in start-up plan development, growth strategy, financial planning and due diligence requirements for selling a company.

 Leena Parikh.   Director in Fortune 100 financial services company  with various roles in business and product strategy.   Expert in business plans, pricing, financial analysis and project management.

 Rob Rinderman. Advisor and communications consultant to senior executives at public and private organizations. Recently joined boutique investment bank and assisting valuations firm with business development. Expert in helping earlier stage, entrepreneurial organizations with marketing and social media outreach strategy.

 Marc Spurr. Founder and CEO of a municipal bond firm; chief information officer with experience in government, aerospace, and financial institutions, computer, and communications operations. Expert in sales, general business management, investment management, and technical services.

 Claude Trahan, executive and lawyer. Formerly lead human resources officer and senior operations officer for large energy company. Legal background in law firm, corporate, government and judicial organizations. Strategic, legal, operational and administrative experience. Expert in litigation, human resources, business management and strategic and business planning.

 Burt Wallerstein. Executive with department stores and discount chains; owner of a sales, marketing, and sourcing agency for apparel and sundries; consultant to small wholesale and retail businesses. Expertise in new business model development, brand building, retail, strategic alliances, supply chain, licensing and importing.

 Jerry Weinstein. Entrepreneur, member of multiple boards, business executive experienced in manufacturing-oriented businesses, construction products and materials, public and private corporations, and the global marketplace. Expert in managing start-ups, turnarounds, and non-profit organizations.

See also Jim Alles (E-commerce, Internet, Information Technology), Bruce Berger, Jeff Chertoff, Tim Contado, Arthur Levin, Bob Mate (Marketing, Sales, Public Relations), Lee Simonson (Media, Entertainment), Harry Precourt (Non-profit), Michael Snyder (Technical Services, Engineering)

E-Commerce, Information Technology, and Social Media

 Jim Alles. Chief executive of an international chemical company, experienced in manufacturing and marketing of pharmaceuticals, plastic films, and polymers, as well as in technology solutions and non-profits. Expert in strategic and business planning, finance, human resources, manufacturing, e-commerce, social media, and Web strategy.

 Bob Fitterman.  Co-founder and chief technology officer of multiple startups.  Experienced in market data, location-based business discovery, geodata, and mobile phone services. Expert in software design, product creation, agile methodologies, IP issues, due diligence, team management and growth.  


 Ivan Szanto. Skype Only Mentoring.  Chief executive of import and wholesale distribution company of hard goods and hunting and camping equipment; experienced in product development, purchasing, import/export procedures, trade, finance, and operations. Expert in international trade, business start-ups and their legal aspects, business plans, and intellectual property law.

See also Harry Dannenberg and Herb Winkler (Retail, Wholesale, Manufacturing, Distribution), Neil Puro (Business Management, Planning and Organization)

Legal Services

  Madeline Baer.  Intellectual property attorney; Partner and counsel in large law firms in New York City. Research Associate in Molecular Biology.    Expertise in patents, copyrights and trademarks, pharmaceuticals and biotechnology.

 Edward Cowen.Attorney, Senior Partner of a prominent national law firm; Chairman of New York City Bar Association’s Committee on Bankruptcy and Corporate Reorganization. Expert in business law, financial restructuring, bankruptcy counseling, loan and credit transactions, and business work-out arrangements.

 Lawrence I. Drath, Attorney experienced in real estate transactions including hospitality industry facilities, arbitrator resolving business disputes in commercial agreements. Expert in structuring business entities and partnership and joint venture agreements.

 Fletcher Duke. Attorney for several NYC banks; experienced in finance, taxation, business turnarounds, bankruptcy, buying and selling businesses, litigation management. Expert in a wide range of businesses, including real estate.

 Roland Plottel. Patent and trademark attorney, experienced in negotiations and litigations for telephones, semiconductors, cables, and fiber optics in the U.S. and abroad. At SCORE NYC, coordinates with pro-bono law firms.

See also Marvin Lieberman (Non-profits), Claude Trahan (Business Management, Planning, Organization)

Marketing, Sales, and Public Relations

 Tim Contado. Seasoned marketer with experience in CPG and food products.Marketing and sales executive with cinema advertising company.Expert in business management, advertising and marketing strategy, media and entertainment, and new product development.Experience in recruiting, public relations, and retail.

 Howard Geltzer. Owner, creative director of a PR firm; executive director and managing director of a major PR firm; faculty of NYU Stern Business School; creator of award-winning new-product introductions and communications programs for major U.S. and international corporations.

  Karen Gershowitz.  Marketing strategy and research consultant with Fortune 500 financial institutions, technology and service provider clients; experience in the performing arts sector.  Expert in marketing, marketing research, strategy, product and service development.

Lyn S. Hill. Chief communications officer for large urban hospital and for academic institutions, with responsibility for media, government and community relations; print and digital publications, publicity and advertising. Active on several non-profit boards. Expert in public relations, marketing, community outreach, fund raising.

 Arthur Levin. Founder and President of a law firm consulting and training business; experienced in working with professional services firms on sales, marketing, profitability and administrative issues. Expert in business development and marketing strategies.

 Bob Mate. Senior sales and marketing executive with extensive experience in media, new products, direct marketing, sales management. Expert in developing both business and marketing plans, growing business from the bottom up and turning around struggling brands and businesses.

 Alvin Roselin. Founder and chief executive of a marketing communications company with specialty in public relations; publicity for print, radio, and TV; production of message films, including public service announcements, video news releases, infomercials, and sales films. Expert in all areas of marketing.

 Robert Serabin.  Sales and marketing executive n aerospace, industrial, and commercial markets, experienced in working with large corporations and small companies.  Expert in sales/marketing planning and strategy development.

  Bailis Stair - Marketing, Sales and Business Strategy Executive with track record of developing and executing international growth plans for Fortune 500 companies.  Expert in marketing strategy, business planning, product development and global business customs.

David StoneExperienced executive in health and mental health industries.  Senior sales roles in start ups, fast growth and mid-sized companies.  Expert in growth strategies, business development, government sales, and lean product development.  

 Mary Tan.  Marketing executive with a global consumer products company; department store buyer for a major retail chain. Expert in brand building, inbound and outbound marketing strategy for profit and non-profit companies, new product development, business development, and strategic planning.​

 Kelley Woodland. Marketing Leader with Top-Tier Consumer Goods companies; owner of a Brand Strategy & Business Building Consulting Firm.  Expert in brand strategy, marketing strategy, business model strategy, and business plan development.  Significant experience in the snacks, personal care, skincare, and wellness categories.

See also Jack Cohn, Lee Simonson and Sandy Eames (Business Management, Planning, Organization), Vincenzo Gatto, and Susan Shapiro (Retail, Wholesale, Manufacturing, Distribution),  Judy Katz (Non-profits)

Media, Entertainment

 Jack Cohn.Owner and producer of a TV commercial production company experienced in television production; marketing, advertising, and sales strategy and planning; Wall Street portfolio and securities analysis. Expert in business, marketing, and sales operations, strategy, and planning.

  PK Ramani. Experienced senior executive in the telecommunications industry (Cable TV, High Speed Internet and Digital Phone) and entrepreneur. Extensive experience in improving customer satisfaction/experience, sales and optimizing business processes /operations.

 Lee Simonson. CEO and Founder of 2 media companies and former President of a strategic consulting firm. Expert in start-up planning, customer acquisition, sales and marketing strategies.

See also Kirk Imamura and Lee Simonson (Business Management, Planning, Organization)

Not-for-profit Businesses

 Barbara Grumet. Dean, School of Professional Studies, CUNY Brooklyn campus; academic administrator of a community college; executive director, board president, and board member in several non-profit organizations; experienced in health and human services. Expert in business plans, start-ups, education, and training.

 Harry Precourt. Independent management and financial consultant; senior executive with major banking and accounting organizations. Expert in banking, business planning, workout and turnaround situations and financials for non-profits.

See also Jim Alles (E-Commerce, Internet, Information Technology) and Mary Tan (Marketing, Sales, Public Relations), Bruce Director (Accounting, Finance, Banking), Sandy Eames and Jerry Weinstein (Business Management, Planning, Organization), Susan Shapiro (Retail, Wholesale, Manufacturing, Distribution)

Retail, Wholesale, Manufacturing, Distribution


  Alfa Abreu. Senior Technical Designer with 30+ years of experience in children and women's fashion.Expertise in leading fit sessions, development of patterns and apparel prototypes thru production, and supervision of production in factories in the U.S., Far East, Central America, Caribbean. Heath and Fitness Coach.  In addition to fashion, Alfa has experience with non-profits.

 Harry Dannenberg. Executive in women’s designer, better, and popular-priced footwear, retail and wholesale; experienced in developing and bringing footwear to market. Expert in shoe manufacturing, import, and distribution.

 Paul Diamond.  Executive with extensive experience in the manufacture , design, marketing, advertising and sales to fashion and luxury goods retail establishments.  Expert in sales training, business management, and start up business planning.

 J. Vincenzo (Vince) Gatto. Owner of retail apparel stores; consultant to small men’s-apparel retailers; professor of marketing at Fashion Institute of Technology (FIT); experienced in food- and home-industry start-ups. Expert in management, development of business plans for start-ups, brand­positioning and -repositioning, marketing, and promotion.

Evan Janovic. Chief Executive in decorative and interior paint business for consumer, contractor, and institutional businesses.  Experienced in business management, planning, and organization.  Expert in retail, manufacturing, import, and distribution.

 Neil Puro, Founder of a domestic, multi plant, Home Furnishings Manufacturing company. Experienced in all segments of running a fast-paced entrepreneurial business:  cut and sew, import & export, supply chain management, product development, marketing, and costing.

Other Products

 Laura Beechwood.  Co-Owner and Chief Operating Officer of global packaging company. Expert is business planning, marketing/sales strategies, lean manufacturing and mergers and acquisitions.  Experienced in small business start-ups. Background also includes consultancy to artists who need to improve business/marketing skills.

Donald Gottheimer. Founder and president of a distributor/retail chain of branded cosmetics, fragrance, and hair-care products. Expert in all aspects of starting, operating and building a successful business organization, from site selection to operations and marketing to ultimate P&L responsibility.

 Susan Shapiro.President and CEO of a major U.S.-Canada travel consortium that markets travel projects to agency clients; experienced in development of marketing materials, customer databases, and Web sites. Expert in outbound marketing, strategic alliances, sales, event planning, and public relations.

 Jerome Sudnow. Owner and operator of a stationery products manufacturing firm. Expert in product development, sales, distribution, import/export, finance, sales rep development, packaging, and warehousing.

 Joel Weidman. CEO of a textile firm; founder of a trading and consulting company that works with smaller companies in the textile industry; CFO of an advertising agency. Expert in all areas of finance, merchandising, and pricing.

See also Jim Alles (E-commerce, Internet, Information Technology), Burt Wallerstein (Business Management, Planning, Organization)

Real Estate, Construction

 Bill November. Real estate and construction executive, licensed real estate broker in New York and Connecticut; experienced in developing new properties and construction of apartment houses, office buildings, and factories. Expert in lease negotiations, legal setup, business plans, and non-profits.

See also Jerry Weinstein and Osy Harrison (Business Management, Planning, Organization)

Technical Services, Engineering

 Michael Snyder. Executive in electronics industry engineering and manufacturing company; experienced in operations marketing, engineering, and manufacturing. Expert in business plans, cost reductions, staffing, restructuring, product and service development, and product introductions.