SCORE Intellectual Property - Protecting Your Digital IP Workshop
9:30am - 12:30pm EST
Protecting intellectual property has always been important for the small and start-up businesses. Your reputation and innovation can be what gives you a vital competitive advantage. Now, in the digital realm of the Internet, things happen very quickly, and intellectual property protection is more important than ever. The result is a true paradigm shift in the protection of intellectual property.
This program led by an intellectual property attorney will start with a brief, general overview of intellectual property, what it is, and the reasons for protecting it. Then you will learn about some of the big issues in digital IP:
- Trademarks and branding in a digital environment
- What to do if someone takes your domain name
- The good and the bad about search engines and keywords
- Digital content copyright issues, both online and offline
- Software development and ownership
- Licensing intellectual property, from the perspective of both licensor and licensee
- Social media and fair use: protecting property and reputation
- Trade secrets and confidential information
- Cyber security and data breaches: an ounce of prevention is worth a pound of cure
Your business doesn’t have to be online, or even have a website, for you to be concerned about digital IP issues. This is for anyone who wants to understand the IP risks in an increasing digital business environment, and what to do about them.
Instructor Bio: Karl W. Means, Esq. is a partner at Shulman Rogers Gandal Pordy & Ecker, P.A. As part of the Intellectual Property Practice Group, his practice includes advising clients on the selection and protection of trademarks in both the U.S. and internationally, domain names and web-based advertising and brand development. He also works with clients on identifying and protecting copyrights in a wide variety of subject matter including web-based content and computer programs. In addition, Mr. Means reviews and negotiates complex technology transactions involving technology transfers and licensing, software licensing, Internet and e-commerce issues, and domestic and international manufacturing and distribution deals.