Session 1: Introduction to Google Analytics and Optimization November 5, 2021, 10:30am EDT November 5, 2021, 12:30pm EDT
Location:
Webinar.net

This is a 2-hour session

10:30am to 12:30pm Eastern Daylight Time

The second session will be Friday November 12. A discounted bundle price of $50 is available if you take both sessions. See below for further information.

EVENT OVERVIEW

Want to supercharge your business growth in 2021? Need the information to see which online marketing resources are working for your business, and why? It’s not the budget or size of your business that matters. It’s data and how you analyze it. This webinar series is for you!

Analytics and social media marketing expert George Gill will take you through 2 sessions. During these 2 webinars, you will learn how Google Analytics can guide you to make decisions that multiply your results and drive successful change in your business. 

SESSION 1

At the end of the first session, you will have the knowledge and resources to:

• Comfortably navigate the Google Analytics interface 

• Set up your analytics to match your business objectives

• Describe the metrics and dimensions of Google Analytics, what they mean and how they apply to your business 

WHO SHOULD ATTEND SESSION 1?

Small business owners or executives who have never used Google Analytics, or have occasionally looked around it without knowing how to act on the information they see.

Use the form below to register for Session 1 alone.

SESSION 2

At the end of the second session, you will have the knowledge and resources to:

• Isolate your data to reach your targeted customer(s)

• Track additional marketing (flyers, newspaper, radio, etc.)

• Measure campaign success (online and traditional)

• Define where to look for data that matters

• Summarize the optimization process

WHO SHOULD ATTEND SESSION 2?

Those who have taken Session 1, or who can already navigate the Google Analytics interface, know how to set up analytics to match their objectives, and describe analytics and dimensions of Google Analytics as they apply to their business.

COST PER SESSION IS $35. A discounted bundle price of $50 is available. If you choose to attend both sessions, CLICK HERE to register for both.

PRESENTER: GEORGE GILL

CEO and Founder, GILL Solutions Management, LLC

Founder and senior consultant of GILL Solutions Management (GSM), George Gill (@GeorgeGill) helps businesses grow and master the power of online marketing through metrics, using Google Analytics. 

Prior to founding GILL Solutions, George founded seven startups throughout his career spanning retail, service, and business-to-business entities ranging from single- to multi-location, and the development of his own franchise with international locations in Canada and the United States.

George has been a featured speaker at Digital World Expo, the OBM Network, and the Chamber Business Forum. He is also a member of the Canadian Internet Marketing Association, Toastmasters International, and a former board member of the Water Level Alliance.

Session 1: Introduction to Google Analytics and Optimization