SEO! Convert Web Traffic Into Sales January 18, 2023, 2:00pm EST January 18, 2023, 3:30pm EST


Small business owners looking to drive more traffic to their existing websites.


Optimizing your website helps you reach new marketing audiences and reinforce your visibility with current customers, which is great for business!

It doesn’t have to be overly complicated or technical to get results. This webinar will show you how simple planning can help you get the visibility and traffic you need to build and grow your business.

Conducted by digital marketing expert Nicole McCullum, the session will take you through SEO (Search Engine Optimization) dos and don’ts and how to conduct an SEO audit of your existing website. It will show you 10 things you can do right now to help drive more traffic to your website and outlines a proven 30-day plan to help your business rank higher when people search on Google.

Polls and Q&A will give you a chance to respond to the presenter and ask questions.


At the end of the webinar, you will have the knowledge and resources to:

  • Conduct an SEO audit
  • Optimize website content, including titles, descriptions, image ALT tags, etc.
  • Identify and repair broken website links
  • Structure your website for improved search ratings
  • Conduct keyword research and create content that search engines love
  • Increase your site’s speed and optimize it for mobile viewing
  • Leverage social media to boost search results

DATE AND TIME: January 18, 2023, 2:00 to 3:30 PM Eastern Time

DURATION: 1.5 hours, including Q&A

FEE: This is a paid event costing $35.

There will be no refunds for this webinar unless SCORE NYC cancels it.


Chief executive with e-commerce background and experience; expertise in computer systems and software programs, and web design specifically targeted to increase revenue. Jim is a SCORE NYC Mentor.


A 2X Entrepreneur, Speaker and Digital Marketing Strategist, Nicole McCullum has been at the forefront of internet marketing for over a decade. As the founder of Captivate Designs, a web design and internet marketing company, she has used her expertise to help small and mid-size businesses leverage the internet to grow.

Nicole has also contributed as an expert on Forbes,, Bloomberg, BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and other business publications.

Key Topics

  • Digital Marketing
  • Marketing Strategy
  • Social Media
  • Websites
SEO! Convert Web Traffic Into Sales