Selling 101: Sales Process Essentials September 20, 2018, 1:00pm EDT
Address:
Science, Industry and Business Library (SIBL)
188 Madison Avenue, Room 15
Between East 34th and East 35th Streets
New York, NY, 10016

Who should attend?
Small business owners and start ups who want to learn tried and true selling techniques that work.

Overview

Effective selling is essential to every business or institution, large or small. Selling is really persuading, which means motivating others to do things with/or for us. It is the motor that makes every business function effectively.

Sales is everyone’s responsibility, and everyone is a “seller”. It includes everyone and all departments in the organization.That includes employees who “sell” themselves to their bosses and peers to gain promotions, respect and cooperation. It encompasses the CEO who sells investors, members of the board and employees on a corporate vision

Most people, however, don’t know how to sell. They’re afraid of selling because they fear rejection. Most people fear sales presentations for that reason. That’s the bad news.

The good news is that selling is a skill like any other. It can be learned and perfected through training and practice. This workshop will provide the tools to make you an effective persuader, or salesperson.

At the end of this workshop, you will be able to: 

  • Define techniques to lessen anxiety of sales presentations and  discussions
  • Manage the sales discussion, using specific methods
  • Show your customers what your products can do for them(benefits) based on product features
  • Close the sale effectively

Instructor:  Robert Serabin

Robert Serabin is a Sales and Marketing professional having more than 30 years’ experience in Aerospace, Industrial and Commercial markets.  He graduated from Carnegie Mellon University with a BS in Mechanical Engineering. He also holds a MBA from Baldwin Wallace College. He has worked at both large and small companies, including his own consulting company. He has been a Score mentor since June 2014.

Workshop fee:  $59 with online registration; $69 walk-ins

There is a $10 discount on all Student and SEAP registrations (valid ID must be presented at the door; bring SEAP form to workshop).

Key Topics