Selling 101: Creating an Effective Sales Pitch January 10, 2022, 11:00am EST January 10, 2022, 1:00pm EST
Zoom Webinar

DURATION: 2 hours, with Practice

11am to 1pm Eastern Time

This is a paid event costing $35.

There will be no refunds for this webinar unless SCORE NYC cancels it.


Do you find it difficult to sell? Just don’t like doing itEspecially in a small business, selling is everybody’s job. The good news is that Selling isn’t magic. It’s a set of skills or behaviors that can be learned and practiced. This webinar will help you do just that.

Led by a seasoned sales consultant and SCORE NYC mentor, this session will focus on steps of the needs-centered selling process. It will offer members of the audience the opportunity to practice those skills in front of an audience of your peers and the instructor, who will give useful feedback on your ability to incorporate them into your selling approach.


At the end of this webinar, you will have the knowledge and resources to: 

• Incorporate a needs-centered sales approach into your everyday sales interactions

• Distinguish between features and benefits

• Structure the Sales Presentation to differentiate your product/service from the competition

• Uncover needs by probing

• Summarize satisfied needs, handle objectives and close 


Small business owners or sales staff who want to enhance their sales skills.


Robert Serabin is a Sales and Marketing professional having more than 30 years’ experience in Aerospace, Industrial and Commercial markets. He graduated from Carnegie Mellon University with a BS in Mechanical Engineering. He also holds a MBA from Baldwin Wallace College. He has worked at both large and small companies, including his own consulting company. He has been a Score mentor since June 2014. He is the author of How to Conquer Your Fear of Selling and Close that Deal.

Selling 101: Creating an Effective Sales Pitch