Recipe for Success - Launch & Optimize Your Food Products Business September 14, 2022, 10:00am EDT September 14, 2022, 12:00pm EDT
Zoom Webinar

Take advantage of trends in the rapidly growing $175 billion specialty foods market


For passionate start-ups, aspiring food entrepreneurs and small business/restaurant /food establishment owners who want to launch or grow their food products business.


Understanding and acting on current specialty foods market trends can help you start a successful food business based on a strong financial foundation. It can help you grow or diversify your current business since you know what strategy to adapt and how to implement it. That means you can follow your passion for food, and make more money doing it!

Do you have a food concept, favorite recipe, or existing products already in market? Are you running a restaurant and want to package your best sellers to sell on- and off-premises? This information-packed workshop will help you understand how to increase your chances for success in the growing $175 billion Specialty Foods Market. Your ideas can become a marketplace reality!

Terry Frishman, a food business expert, provides invaluable insights into how food industry trends, along with your own personal values and key profitability drivers, can better determine what you should create and how to market it. Content will include key steps to launch, grow and optimize your food products business more profitably - from industry immersion, to manufacturing, packaging, distributing and selling your delicious food products.

Ample time for Q & A!


At the end of the workshop, you will have the knowledge and resources to: 

  • Describe the Importance of Industry Immersion 
  • Summarize Two Key Profit Drivers 
  • Develop a Meaningful Mission Statement 
  • Identify What Goes into Powerful Product Positioning
  • Leverage Culinest's MegaTrends to Increase Consumer Value
  • Utilize Packaging, Production, Price and Sales Strategies

Listen to what others have said about your speaker and this learning opportunity:

  • “Excellent and engaging presenter”
  • “Wonderful and helpful industry insights”
  • “Well-structured slides and good communication”
  • “Appreciate interactivity and taking questions”

DATE AND TIME: September 14, 10 am – 12 pm Eastern

DURATION: 2 hours including extensive Q&A

Attend the live webinar to participate in the Q&A.

Can't make the live webinar? Register anyway and we'll send you the recording.

FEE: This is a paid event costing $35.

There will be no refunds for this workshop unless SCORE NYC cancels it.



Terry Frishman -- industry thought leader, Columbia MBA and Principal of the food business consultancy Culinest -- inspires food start-ups and more established culinary businesses to layer values into their businesses, innovate and profitably excel. Her varied and broad experience includes working as International Sales Manager for Sarabeth’s as well as Brand Manager for Kraft Foods, where she won many awards and led brainstorming sessions.

She has consulted and provided strategic assistance to companies like The Lobster Place and Delicias Andinas, helping them to be better positioned for sales growth.

Terry has been an industry expert guest speaker at the Fancy Food Show, International Restaurant Shows and Expo East as well as on the Food Network. She regularly conducts culinary business classes.

Recipe for Success - Launch & Optimize Your Food Products Business