New Webinar! How to Leverage Earned Media September 23, 2022, 11:00am EDT September 23, 2022, 1:00pm EDT
Zoom Webinar

New Webinar.


Entrepreneurs and small businesses who want to get press that helps grow their business, but can’t hire or invest in a publicist at this time. 


Earned media exposure boosts your business presence, which can mean increased sales. Having earned media will build trust and creditability and people are more likely to do business with you because your brand is validated by the media.

A successful entrepreneur who has used earned media effectively will guide you as you learn about building your relationships with content creators, influencers, and journalists, both online and traditional. These connections help you enhance your brand via free positive exposure such as tweets, online product/service reviews (think Yelp!), Google searches and print media.

She will show you how to pitch a brand that sparks interest and has media coming to you. Taking this approach will add perceived value to your brand and expand the possibilities for your business.

Interactive breakout sessions and Q&A will give you a chance to discuss your own situation!


At the end of this webinar, you will have the knowledge and resources to:

  • Define earned media
  • Create a pitch, using a pitch framework
  • Describe how to find topics covered by journalists/influencers and how to align your stories to those topics
  • Outline how to create a good story and be a good storyteller
  • Identify common mistakes to avid so you can grab recipient attention

DATE & TIME: September. 23, 2022, 11am to 1pm Eastern Time

DURATION: 2 hours, including Q&A

Attend the live webinar to participate in the Q&A.

Can't make the live webinar? Register anyway and we'll send you the recording.

FEE: This is a paid event costing $35.

There will be no refunds for this webinar unless SCORE NYC cancels it.


Allison Dunn is a seasoned entrepreneur, author, and founder of Hibiscus Brew cafe and Neat Rules. 

Allison’s many business accomplishments have been featured on Fox 5’s special television series, “Caribbean in the City,” Good Day New York, NBC, News 12, in print Forbes, New York Post, Travel Noire, The Infatuation, and the Amsterdam News. Her newly opened cafe, Hibiscus Brew, was nominated by Refinery 29 for “99 Days of Design,” a program working to empower small businesses through graphic design support. NewsBreak called the cafe a “pandemic success story” while The Jamaica Gleaner described it as “an adorable, tropical cafe...paradise in the middle of a concrete jungle.” She has also worked with big brands for campaigns and partnerships such as Adidas, vistaprint and eight o'clock coffee. 

New Webinar! How to Leverage Earned Media