DURATION: 1.5 Hours
11am to 12:30pm Eastern Time
This is a paid event costing $35.
There will be no refunds for this webinar unless SCORE NYC cancels it.
Want to know how to make LinkedIn work for you in 2021? LinkedIn’s algorithm and design interface have changed! This informative webinar will show you how LinkedIn can work even better for you, going forward.
You’re on LinkedIn, have completed your profile and have lots of connections already. Now what? Vik Rajan, social media marketing expert, guides you through how LinkedIn’s new features will help you market to other businesses even more effectively.
WHAT YOU WILL LEARN
At the end of this workshop, you will have the knowledge and resources to:
• List three LinkedIn marketing benefits
• Select the LinkedIn strategy and focus that fits your situation
• Describe how LinkedIn’s engine can prioritize you
• Decide whether you should automate connections and communications
• Assess whether paying for LinkedIn Premium and Sales Navigator is worth it
• Discuss what the LinkedIn application can do and what the desktop site cannot
• Evaluate whether or not to use LinkedIn Publisher
• Outline the process for coming up with suitable post ideas
WHO SHOULD ATTEND?
Solo and boutique professionals as well as small business owners whose markets are B2B. Should have LinkedIn profiles and a substantial number of connections.
PRESENTER: VIK RAJAN
Vikram Rajan is one of Forbes latest contributors. "Top 40 under 40 Rising Star" by Long Island Business News, Vik is a frequent presenter. He is the co-founder of phoneBlogger.net and of Raviate, the word-of-mouth marketing automation app.