NEW! The Art of Brand Storytelling October 16, 2018, 10:15am EDT
Address:
Science, Industry and Business Library (SIBL)
188 Madison Avenue, Room 15
Between East 34th and East 35th Streets
New York, NY, 10016

NEW! The Art of Brand Storytelling

Who should attend?
Startups and small businesses who want to stand out from their competitors, connect emotionally, enjoy brand affinity and experience social success.

Overview

Have you ever wondered why some brands are so much more successful than others?

Tell me a story…make me care.

Brands that thrive do more than offer compelling features and benefits, Their appeal is personal and relevant, enriched by stories that touch people’s hearts and resonate. These stories weave through everything they touch and do - their products, service, marketing, website, social media, and even company culture. As a result, these brands are more likely to stand out and benefit from top-of-mind awareness for the long haul.

Branding experts with more than thirty years of marketing experience will lead this hands-on workshop. It is structured around a series of small group exercises designed to hone your ability to find and leverage your brand story. 

Learning Objectives

At the end of this interactive workshop, you will be able to:

  • Differentiate the many different kinds of content and brand stories 
  • Describe the key elements that make up a compelling story
  • Identify your brand's authentic and unique story 
  • Weave your story around the brand and tell it in a way that makes your audience care
  • Leverage it powerfully in person and creatively on or offlin

Instructors:

Mary Tan
Mary has in-depth knowledge of branding, new products, and business development/management in a variety of settings. She is an expert on inbound and outbound marketing for profit and non-profit companies. She spent more than 30 years at Colgate-Palmolive managing and building global brands such as Palmolive, Colgate, and Ajax. She previously worked in the retailing, nonprofit and publishing sectors. Mary has an MBA in Marketing and Finance from Columbia Business School. She is a certified SCORE mentor. 

Karen Gershowitz
Karen Gershowitz is an expert in marketing, marketing research, marketing strategy and product/service development. She has provided her consulting expertise to Fortune 500 financial institutions, technology and service provider clients as well as in the performing arts sector.  

Workshop Fees: online registration $59, walk-ins $69

There is a $10 discount on all Student and SEAP registrations (valid ID must be presented at the door; bring SEAP form to workshop).