DURATION: 2 hours with Q & A
11am to 1pm Eastern Daylight Time
This is a paid event costing $35.
There will be no refunds for this webinar unless SCORE NYC cancels it.
Want to learn how to start, grow and optimize your food products business? Interested in learning about the food industry? This webinar can help show you the key steps you need to take.
Even in today’s business climate, everyone needs to eat, so the food products business is a vital part of the economy and one that continues to meet the needs of the public. Food Product expert Terry Frishman will guide you through how to identify and layer industry trends, along with key steps to more profitably launch, grow and optimize your food products business.
WHAT YOU WILL LEARN
At the end of the workshop, you will have the knowledge and resources to:
- Describe the Importance of Industry Immersion
- Summarize Two Key Profit Drivers
- Develop a Meaningful Mission Statement
- Identify what goes into Powerful Product Positioning
- Leverage Culinest's MegaTrends, to Increase Consumer Value
- Utilize Packaging, Production, Price and Sales Strategies
WHO SHOULD ATTEND?
Anyone passionate about food or business who wants to create or optimize their food products brand and business, from pre-start-ups (concept/recipes) to existing food products businesses.
WHAT PARTICIPANTS HAVE SAID ABOUT INSTRUCTOR TERRY FRISHMAN:
“Accomplished expert in her field”
“Very knowledgeable and passionate about teaching what she knows and helping to ensure people succeed”
“Depth and breadth of experience in the subject matter”
“Lots of information covered”
“Empathic and willing…to answer more questions, which was extremely and helpful”
PRESENTER: TERRY FRISHMAN
Terry Frishman -- industry thought leader, Columbia MBA and Principal of the food business consultancy Culinest -- inspires food start-ups and more established culinary businesses to layer values into their businesses, innovate and profitably excel. Her varied and broad experience includes working as International Sales Manager for Sarabeth’s as well as Brand Manager for Kraft Foods, where she won many awards and led brainstorming sessions.
She has consulted and provided strategic assistance to companies like The Lobster Place and Delicias Andinas, helping them to be better positioned for sales growth.
Terry has been an industry expert guest speaker at the Fancy Food Show, International Restaurant Shows and Expo East as well as on the Food Network. She regularly conducts culinary business classes. Terry is a Kiva Trustee, and a member of the Culinary Institute of America’s Society of Fellows.