Intro to Google Ads: 7 Tips for Successful Campaigns October 18, 2022, 11:00am EDT October 18, 2022, 12:30pm EDT
Location: webinar


Small business owners or staff who will run ads or marketing and who want to start advertising on Google. Small businesses at any start up stage or industry. Marketing professionals who want to quickly catch up on what Google Ads have to offer.


Google Ads are a great way to promote your business and increase your bottom line. It’s 2022 and many are still at home and online. Want to reach potential customers when they search online? Google Ads may be the key.

During the interactive session, you will hear from online marketing expert Shayne Spencer who will guide you through how to leverage the power of Google Advertising to increase your revenue. He’ll avoid your typical boring college lecture by giving you the opportunity to share your own insights, submit questions and even network! 

As a bonus, you will directly experience looking at the Google Ads console via screen share to answer some of your specific questions.


At the end of this workshop, you will have the knowledge and resources to: 

  • Describe the components of Google Ads 
  • Utilize our checklist to determine if Google Ads is right for your business 
  • Outline the basic steps to set up Google Ads 
  • Access resources for more detailed instructions on setting up Google Ads 
  • Summarize 7 tips and best practices for using Google Ads

Listen to Linked-In testimonials about Shayne Spencer: 

  • “Informative, up-to-date and engaging” 
  • “Provides practical advice and a detailed list of tools that can help manage the process” 
  • “Able to help me understand the key elements of my analytics and digital strategy” 
  • “Can explain complicated topics in an easy way” 

DATE & TIME: October 18, 2022, 11 am – 12:30 pm Eastern Time

DURATION: 1.5 hours including Q&A

FEE: This is a paid event costing $35.

There will be no refunds for this webinar unless SCORE NYC cancels it.


Chief executive with e-commerce background and experience; expertise in computer systems and software programs, and web design specifically targeted to increase revenue. Jim is a SCORE NYC Mentor.


Shayne J. Spencer is the Founder and President of Think Work Media (, a New York City-based digital agency dedicated to helping small businesses enhance their digital presence. For over 7 years, Think Work Media has assisted small businesses though online marketing consulting, web coaching and web development.

Key Topics

Intro to Google Ads: 7 Tips for Successful Campaigns