Ideas to Products/Services February 24, 2022, 12:00pm EST February 24, 2022, 1:00pm EST
Zoom Webinar

Duration: 2 hours 

11am to 1pm Eastern Time


Have a great idea for a product or service, want to get it off the ground? Been thinking of launching your idea but don’t know where to start? This webinar can help. SCORENYC certified mentor and marketing expert Tim Contado will walk you through what you need to know before you launch it. Q & A and polls will enable you to ask and answer questions.

The session will give you the steps you need to take before you introduce your new product or service into the marketplace. Topics will include generating ideas for new products/services, testing them before introducing them, and how to have a successful product or service launch.


  • Idea Generation
    • What do “New” and “Great” ideas mean?
    • Identifying the Need for Your Idea
    • How to Generate Ideas: Techniques and Tools
  • From Concept to Product
    • Refining and Testing Your Concept
    • Identifying and Segmenting Your Target Customer Base
  • From Product to Sales
    • Forecasting Your Sales
    • Launching Your Marketing Plan
    • Caveats & New Product Stories


At the end of this webinar you will have the knowledge and resources to: 

  • Target specific market segments as potential customers, based on identifying and highlighting them
  • Identify target customer needs addressed by your ideas
  • Define a product idea as it fits your own business goals
  • Based on your target market’s characteristics, test your product to see its unique competitive advantage (attribute testing)
  • Develop a marketing plan for product launch, including a list of action steps needed to implement it.


Product inventors and “idea” people who want to structure their approach to introducing their product or service, assuring their success



Tim Contado is a sales and marketing professional with more than 25 years of integrated marketing and sales experience in Rubbermaid, Little Tikes, Nestle, and a number of startups and private companies. Tim graduated from John Cabot University in Rome, Italy with a BBA in Marketing and he got his MBA from Vanderbilt University in Marketing. Tim has been a SCORE mentor since Sept. 2016.


This is a paid event costing $35.

There will be no refunds for this webinar unless SCORE NYC cancels it.

Ideas to Products/Services