Digital Marketing Master Class, 6 of 6 Sessions: Google and Other Analytics December 1, 2018, 11:00am EST
Address:
Berkeley College
12 East 41st Street
Room 202
New York, NY, 10017

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. 

Overview
Digital Marketing Master Class Series 
6 sessions, 4.5 hours each
11am to 4pm, with a 30-minute lunch break
Lunch is provided

Dates are Saturdays:
September 15, October 13, October 27, November 3, November 17, December 1

Classes may be taken singly or as a sequence of six classes. 
Completion of all six sessions sequentially, starting with Session 1, 
will be needed to obtain a certificate.

Topics covered in the six-session series are:

Session 1, September 15:  Understanding Your Brand and the Digital Landscape
Session 2, October 13:  Social Media Marketing and Social Advertising
Session 3, October 27:  Search Engine Advertising
Session 4, November 3:  Search Engine Optimization
Session 5, November 17:  Email Marketing and Marketing Automation
Session 6, December 1:  Google and Other Analytics

Session 6 Overview: 
Google and Other Analytics

What is the best source of information about the results of your online marketing efforts? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them and what content is converting them into customers.

In Session 6 you’ll learn how to use the data from Google Analytics to determine if your digital campaigns are generating real revenue and exactly how to maximize your results going forward.

At the end of session 6, you will have the knowledge and resources to:

  • Define Google Analytics
  • Describe how to integrate Google Analytics into your website
  • Summarize how to tag marketing campaigns so that Google Analytics can track them
  • Identify what Google Analytics data is most useful for decision making

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow your business by reaching your target customers consistently, this is the workshop series for you.

Single Session Fee $125.
You must pre-register. No walk-ins will be allowed.

Lunch is included. Register early because space is limited.

Facilitator and Instructor:

Maisha Walker
The Internet Strategist, Inc. Magazine
President, Message Medium

Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 19 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

Key Topics