Digital Marketing Master Class, 1 of 6 Sessions: Your Brand and The Digital Landscape September 15, 2018, 11:00am EDT
Address:
Microsoft Fifth Avenue
677 Fifth Avenue, 3rd Floor
Between 53rd and 54th Streets
New York, NY, 10022

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. This is session one of a six-session Digital Marketing Master Class. Classes may be taken singly, or as a six-part series in sequence. 

Overview
Digital Marketing Master Class Series

6 sessions, 4.5 hours each
11am to 4pm, with a 30-minute lunch break
Lunch is provided

Dates are Saturdays:
September 15, October 13, October 27, November 3, November 17, December 1

Classes may be taken singly or as a sequence of six classes. 
Completion of all six sessions sequentially, starting with Session 1, will be needed to obtain a certificate.

Listen to what participants have been saying about this workshop series

“Upbeat, knowledgable, likable, fun”
       “Jam-packed with helpful and highly-relevant info”
“Wonderful presentation...and engagement with seminar participants”
       “Access to many tools”
“(Demonstrates) willingness to support after session”
       “Makes tough subject fun and interesting”
“Shares an abundance of resources”
       "(Gives) actionable next steps" 

That says it all.

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow your business by reaching your target customers consistently, this is the workshop series for you.

Topics covered in the six-session series are:

Session 1, September 15: Understanding Your Brand and Digital Landscape
Session 2, October 13: Social Media Marketing and Social Advertising
Session 3, October 27: Search Engine Advertising
Session 4, November 3: Search Engine Optimization
Session 5, November 17: Email Marketing and Marketing Automation
Session 6, December 1: Google & Other Analytics

Session 1 Overview: Understanding Your Brand and Digital Landscape

During the first session, you will learn about the importance of your web site, its role in converting customers and why it is essential that yours be mobile friendly. We’ll also introduce you to the variety of digital marketing channels and how they can work together to effectively tell your brand story online. Lastly, we’ll help you understand the various skill sets involved in successfully building and managing your brand.

At the end of session 1, you will have the knowledge and resources to:

• Plan how to tell your brand story online

• Describe the variety of digital marketing channels

• Summarize how to build a responsive web site that converts traffic to sales

• Articulate the importance of digital budgets and teams

• Discuss the impact of mobile in building your brand

Workshop fees: Certificate Series $595, single session $125.
You must pre-register. No walk-ins will be allowed.

Lunch is included. Register early because space is limited.

Facilitator and Instructor:  Maisha Walker
The Internet Strategist, Inc. Magazine
President, Message Medium

Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 19 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

With Special Guest Speakers

Key Topics