WHO SHOULD ATTEND?
Startups and small businesses who want to stand out from their competitors, connect emotionally and enjoy brand affinity and social success.
Want your business to attract more prospects and customers? Need to enhance and build your brand for future financial success? Stand out from the crowd?
Want an opportunity to get input on your own target market? This is the place!
Why are some brands so successful? The key is telling a story that touches people’s hearts, resonates and remains top of mind. This webinar, led by an expert marketing consultant, will provide the techniques and strategies to help you reach your audience using a compelling brand narrative. She will show you how you can do this by effectively using both traditional media and emerging technology.
Topics will include how storytelling helps to build your brand, the different kinds of content and brand stories, making an impact on the audience, tips on creating your own brand story and using your story through a range of media. You will also receive takeaways, including free worksheets!
WHAT YOU WILL LEARN
At the end of this workshop, you will have the knowledge and resources to:
- Describe why you need to control your brand narrative
- Name the key elements that make up a compelling story
- Identify your own brand’s authentic and unique story
- Tell your story in a way that makes the audience care
- Test your story to ensure it is being received as intended
LISTEN TO WHAT OTHER ATTENDEES SAY ABOUT YOUR INSTRUCTOR:
“Exceeded my expectations”
“Strong credibility and delivered solid advice”
“Delivery and pace were perfect”
DATE AND TIME: July 7, 2022, 11am to 1pm Eastern Time
Duration: 2 hours, including Q&A, and breakout room activity
FEE: This is a paid event costing $20.
There will be no refunds for this webinar unless SCORE NYC cancels it.
PRESENTER: KAREN GERSHOWITZ
Karen Gershowitz has been a marketing strategy and marketing research professional for over forty years. Her clients have included Fortune 100 financial institutions, technology, and service providers as well as not-for-profits in the performing arts, affordable housing, environmental, and healthcare sectors.
In 1992 she founded Strategic Action, Inc., a consultancy working with clients in the U.S. and internationally. Prior to that she held senior positions in marketing research, at American Express and Emery Worldwide and as a partner at BAI (now Synovate) a marketing research firm.