Duration: 2 hours, including Q&A
11am to 1pm Eastern Daylight Time
This is a paid event costing $35.
There will be no refunds for this webinar unless SCORE NYC cancels it.
Wonder why some brands are so successful? Want your brand to stand out from the crowd? The key is telling a story that touches people’s hearts, resonates and remains top of mind. This webinar, led by marketing consultant Karen Gershowitz, will provide the techniques and strategies to help you reach your audience using a compelling brand narrative. She will show you how you can do this by effectively using both traditional media and emerging technology.
Topics will include how storytelling helps to build your brand, the different kinds of content and brand stories, making an impact on the audience, tips on creating your own brand story and using your story through a range of media. You will also receive takeaways, including free worksheets!
WHAT YOU WILL LEARN
At the end of this workshop, you will have the knowledge and resources to:
- Describe why you need to control your brand narrative
- Name the key elements that make up a compelling story
- Identify your own brand’s authentic and unique story
- Tell your story in a way that makes the audience care
- Test your story to ensure it is being received as intended
LISTEN TO WHAT OTHER ATTENDEES SAY ABOUT INSTRUCTOR KAREN GERSHOWITZ
“Exceeded my expectations”
“Strong credibility and delivered solid advice”
“Delivery and pace were perfect”
WHO SHOULD ATTEND?
Startups and small businesses who want to stand out from their competitors, connect emotionally and enjoy brand affinity and social success.
PRESENTER: KAREN GERSHOWITZ
Karen Gershowitz has been a marketing strategy and marketing research professional for over forty years. Her clients have included Fortune 100 financial institutions, technology, and service providers as well as not-for-profits in the performing arts, affordable housing, environmental, and healthcare sectors.
In 1992 she founded Strategic Action, Inc. a consultancy working with clients in the U.S. and internationally. Prior to that she held senior positions in marketing research, at American Express and Emery Worldwide and as a partner at BAI (now Synovate) a marketing research firm.