Duration: 2 hours
This is a paid event costing $35.
There will be no refunds for this webinar unless SCORE NYC cancels it.
Does your business enjoy top-of-mind awareness with your customers? Do they like and trust you?
In these times of uncertainty and conflicting concerns, people look for constancy and things to believe in. Whether you are offering a product or service, or selling directly to consumers or businesses, become the brand that people turn to when they need an answer or a problem solved.
If you want to be more than just another business, service provider, consultant, or product for sale, this webinar can help.
Make your brand a shorthand for all that you stand for
Learn the emotional underpinnings of branding; acquire practical tools that increase you and your business’ chances for short and long term success.
Conducted by an expert in building and growing brands, Mary Tan, this webinar will explore the fundamentals of branding to help ensure that you and your business stand out from the crowd.
Participate in small virtual group discussions. Ask questions about your business and your brand and get feedback from peers when you register for this informative webinar.
What You Will Learn
At the end of this webinar you will have the knowledge and resources to:
- Apply the fundamentals of branding to yourself and your business
- Begin to develop a powerful marketing and communications strategy
- Leverage media platforms and channels more effectively
- Build strong relationships with your clients based on appreciation and trust
WHO SHOULD ATTEND?
Those starting or managing existing businesses.
PRESENTER: MARY TAN
Mary Tan has been a marketing and branding expert for over thirty years. She worked at Colgate Palmolive in a wide range of marketing and strategic planning roles. She managed and helped build major brands such as Palmolive, Colgate, and Ajax both in the US and 150 other markets around the world. Mary has in-depth knowledge of branding, product innovation, business development, business management and strategic planning. She is an expert on inbound and outbound marketing for profit and non-profit companies. She has also worked in retailing as well as nonprofit and publishing sectors.
Mary is a co-founder of New York Women in Business, a coalition of nonprofit, government and professional women’s organizations dedicated to the success of women entrepreneurs.