Customer Relations Resources

Your customers will eventually forget about the mistakes you made. What they will remember, however, is how you responded to them.

It used to take days, or even months for customer feedback to make an impact on company decisions. Now, it can happen within minutes. What does this mean for your business?

Would you buy your goods from a sloppily-built building with neon advertisements slapped haphazardly over its front? Probably not — so why would you expect your customers to do the same with your social properties?

In catering to a generation looking for experiences over more tangible purchases, offering consumers something that’s lived rather than bought is the first step in getting those feet in the door. 

Disruptive technologies are emerging; business owners will need to change their practices to keep up with these emerging trends or risk getting left behind.

From synergizing with Google Map Pack to using social media, there are several resources to help independent retailers succeed.

Join us for this hour-long session solely dedicated to answering your questions about rural business ownership. Read more

Join us for an hour-long live Q&A led by retail expert Ritchie Sayner, who is dedicated to answering your retail questions. Read more

As if the last few years haven't been tumultuous enough for small business owners, you must also adapt to new consumer buying behaviors. Impacted by the still-raging COVID-19 global pandemic, inflation, and lifestyle stages, today's consumers have changed where and how they buy.

In this session, Spectrum Reach will discuss why leveraging community connections to reach the right customers is key to growing your business. Read more

From building camaraderie to inspiring word-of-mouth referrals, there are several ways that volunteering can help grow your business. 

Looking for a good sales pitch? Use these techniques to pull in customers.