Get Free Expert Help from SCORE New York City to Start & Grow Your Small Business.

As highly successful and experienced business professionals and entrepreneurs, SCORE New York City mentors deliver valuable, timely, and practical advice at no cost to you. Below you can browse mentor profiles to find your ideal expert or fill out the mentoring request form and we will pair you with the right mentor to help your small business thrive.

Our 70+ mentors represent a multitude of industries and business expertise. They have all enjoyed success in their careers and are committed to giving you the support, encouragement, and tools needed to build and sustain your business. Use these links to jump directly to a particular category.

Now offering video mentoring via Skype and Zoom. Click Here.

Hablamos español: William Lebron, Irene Rivera, Bailis Stair.
Unless otherwise noted, all mentors can be contacted by clicking on the individual mentor's name in their bios, below.

Accounting, Finance, Banking

Meredith Adler. Former nationally ranked Wall Street bond and stock analyst, primarily of retailers and distributors of consumables. Expertise in developing business and financial plans, the handling and distribution of food products.

 Guru Baliga. Senior executive in major financial institutions. Experienced in fund raising, business valuation, business plans, and investment strategies.

 Bruce Berger, CPA. Chief financial officer and chief information officer at three major corporations, experienced in development and implementation of enterprise computer systems; as an independent consultant, worked with specialty retail chains and multi-location distributors and manufacturers. Expert in business plans, accounting, budgeting, financial analysis and IT.

   Neil Goldenberg. CPA and seasoned business advisor most notably to business founders for strategic planning. Experience in technology (SaaS), Media and Entertainment, e-commerce, real estate, retail, and not for profit. Expert in startup business development, strategic planning, and execution.

Regis Quirin  Regis Quirin. For start-ups preparing for growth: Business Planning, Budgeting, Accounting, Cash Management, Strategic Planning, Risk Management, Pricing, Buying/Selling businesses. I have experience in turnarounds, increasing efficiency and process improvement.

See also Mark Handsman.

Business Management, Planning, and Organization

 Albert Angel. Senior executive at Merck & Co., co-founder of a bio-tech company, and active board member of non-profits. Expert in organizational consulting, business plans, staffing, non-profit start-ups, governance, management, and international pharmaceutical and bio-tech businesses.

Jerry Baron  Jerry Baron. Owner of a financial services firm. Expertise in creative management, employee benefit plans and risk management instruments. Experience in business management and business strategies including non-profits.

Sandy Eames. Marketing and business development executive and consultant to small-to-large medical electronics companies; active volunteer with non-profits. Expert in business model development, business plans, outbound marketing, product development, strategic alliances, and non-profits.

Robbie Fisk Robbie Fisk. 12+ years of experience in financial services strategy (Life, Annuities, Retirement, Group Benefits), internal consulting, technology innovation, operations, and marketing. Able to help with Business Planning, Budgeting, Customer Relationship Management, Project Management, Technology Product Management, Operations, Risk Management

  Jill Friedlander. Co-founder and president of mainstream book publishing company which was sold to multi-national publishing company. Experience in advising and participating in start-ups, small businesses and non-profits. Expertise in developing and implementing strategic, business and financial plans, and in building relationships with key stakeholders.

Barbara Gold  Barbara Gold. Experienced leader with a strategic orientation, in both for-profit and not-for-profit organizations. Keen understanding of consumer behavior and how to sell a product or service. Not-for-profit expertise includes operations, grant development and fundraising.

   Mark Handsman. Senior financial services executive with extensive experience in Treasury, Operations, Finance and Project Management. COO of a startup Management Consulting company, performing virtually all aspects of running a startup. Can provide actionable advice toward developing business plans, creating appropriate business structures, addressing funding issues and developing a realistic strategic plan.

  Carolyn Katz. Banker, venture capital investor and consultant specializing in media, tech and communication companies; founder of a ePublishing / eCommerce company. Expert in financing, preparation of pitch and investor materials, strategy and operations, business plans, financial projections and models.

Jeff Keeler  Jeff Keeler. Expertise in early stage company formation, strategy and development, including funding and investment. I also can help existing businesses expand their growth initiatives, form partnerships or sell businesses. I am an attorney and have spent most of my career in mergers, acquisitions and corporate development.

Douglas Klein Douglas Klein. Expert on leadership, management, teams, culture, human resources, and change management; and co-author of The Enthusiastic Employee 2nd Edition: How Companies Profit by Giving Workers What They Want.

 Stephen Kessler. Chief financial officer, division general manager for major private and public companies in consumer packaged goods, publishing, Internet, and high-growth start-up companies. Expert in business plans development and strategic planning, information technology.

barry langer Barry Langer. Executive at a large engineering/consulting company. Expertise in business management; strategic planning; preparation of business plans; marketing, management and execution of engineering and consulting contracts both with private clients and government agencies.

Lisa Lindsey. Executive coach and human resources consultant with experience enhancing the performance of individuals, teams and organizations. Expertise in human resources, legal operations and start-up experience, including executive roles in cybersecurity and building services organizations.

 Shelley Orenstein. Chief Operating Officer, co-founder and board member of software/consulting firms. Experience in start-up plan development, growth strategy, financial planning and due diligence requirements for selling a company.

Anita Pierce  Anita Pierce. Expertise with Business Fundamentals (Business Plans, fleshing out your business concept). Experience in non-profit development, financial education and government and city contracts. Virtual events and podcasts.

 Rob Rinderman. Advisor and communications consultant to senior executives at public and private organizations. Recently joined boutique investment bank and assisting valuations firm with business development. Expert in helping earlier stage, entrepreneurial organizations with marketing and social media outreach strategy.

  Irene Rivera. Leadership trainer and coach with expertise in women’s leadership, business start up strategy & planning, operations, client relations, change management and human resource management.

 Claude Trahan. Executive and lawyer, formerly lead human resources officer and senior operations officer for large energy company. Legal background in law firm, corporate, government and judicial organizations. Strategic, legal, operational and administrative experience. Expert in litigation, human resources, business management and strategic and business planning.

Charlie Vasey. Charlie has spent most of his career in Telecommunications and has deep experience in Strategic Planning, Business Plan Development, and Financial Modeling.

Marty Wax  Marty Wax Expertise with strategic solicitations, contracting for goods/services, logistics, developing strategies for significant operational improvement, and assuring successful implementations. Experience managing all functions of several companies: from startups and small business to midsize and large companies. I am a people person!

 Burt Wallerstein. Executive with department stores and discount chains; owner of a sales, marketing, and sourcing agency for apparel and sundries; consultant to small wholesale and retail businesses. Expertise in new business model development, brand building, retail, strategic alliances, supply chain, licensing and importing.

  Jerry Weinstein. Entrepreneur, member of multiple boards, business executive experienced in manufacturing-oriented businesses, construction products and materials, public and private corporations and the global marketplace. Expert in managing start-ups, turnarounds, and non-profit organizations.

 Gary Zaremba Creating, running, selling and closing various businesses for over 30 years. Gary can assist with planning, marketing, raising capital and growth strategies. "I am a creative sounding board to help you nuture your business dreams into a vibrant reality or take your existing entity to another level."

See also Jim Alles, Bruce Berger, Alice Campbell, Tim Contado, Arthur Levin, Bob Mate, Lee Simonson.

E-Commerce, Information Technology, and Social Media

 Jim Alles. Chief executive of an international chemical company, experienced in manufacturing and marketing of pharmaceuticals, plastic films, and polymers, as well as in technology solutions and non-profits. Expert in strategic and business planning, finance, human resources, manufacturing, e-commerce, social media, and Web strategy.

 Bob Fitterman. Co-founder and chief technology officer of multiple startups. Experienced in market data, location-based business discovery, geodata, and mobile phone services. Expert in software design, product creation, agile methodologies, IP issues, due diligence, team management and growth.

Hospitality and Food Products

Yosef Kirschenbaum. Involved with food service since childhood, worked in and now advising his own family's restaurant/catering operations. Experienced with both production and management of Food Service Operations. Worked and consulted to many restaurants, hotels, caterers and manufacturers. Also a licensed Realtor focused on location scouting and lease negotiations.

 Susan Shapiro. President and CEO of a major U.S.-Canada travel consortium that markets travel projects to agency clients; experienced in development of marketing materials, customer databases, and Web sites. Expert in outbound marketing, strategic alliances, sales, event planning, and public relations.

See also Meredith Adler (food product creation and distribution).


 Ivan Szanto. Chief executive of import and wholesale distribution company of hard goods and hunting and camping equipment; experienced in product development, purchasing, import/export procedures, trade, finance, and operations. Expert in international trade, business start-ups and their legal aspects, business plans, and intellectual property law.

See also Harry Dannenberg, Neil Puro.

Legal Services

 Lawrence I. Drath, Attorney experienced in real estate transactions including hospitality industry facilities, arbitrator resolving business disputes in commercial agreements. Expert in structuring business entities and partnership and joint venture agreements.

 Fletcher Duke. Attorney for several NYC banks; experienced in finance, taxation, business turnarounds, bankruptcy, buying and selling businesses, litigation management. Expert in a wide range of businesses, including real estate.

Jonathan Grasso   Jonathan Grasso. Attorney with over 10 years of experience helping companies struggling financially negotiate with creditors, handle commercial litigation, and if necessary, wind down their business. Focused on providing clients timely, clear, easy to understand legal advice in his areas of practice.

See also Claude Trahan, Jeff Keeler.

Marketing, Sales, and Public Relations

  Jehann Biggs. 17+ years Marketing Leader at Fortune 500 Biotech and Consumer Goods Firms. Launched over 15 products in 15 years spanning personal care to healthcare brands. Holds 8 patents for new Product innovation. Expert in Product Strategy, Multichannel Marketing, New product introduction, Brand Building/Renovation, Business Plan/Business Model Development, Sales, Operations, Product Development.

 Tim Contado. Seasoned marketer with experience in CPG and food products.Marketing and sales executive with cinema advertising company. Expert in business management, advertising and marketing strategy, media and entertainment, and new product development.Experience in recruiting, public relations, and retail.

 Howard Geltzer. Owner, creative director of a PR firm; executive director and managing director of a major PR firm; faculty of NYU Stern Business School; creator of award-winning new-product introductions and communications programs for major U.S. and international corporations.

  Karen Gershowitz. Marketing strategy and research consultant with Fortune 500 financial institutions, technology and service provider clients; experience in the performing arts sector. Expert in marketing, marketing research, strategy, product and service development.

Lyn Hill  Lyn Hill VP of communication and external affairs for a large NY hospital. Expertise in marketing, advertising, publications, public relations, media relations, government relations, community affairs and outreach. In addition, significant experience in strategic planning, fund raising, and new business development.

Jeff Landau. Marketing professional with experience in Inks and Coatings industry, Specialty Chemicals and B2B E-commerce. Roles included application chemist, sales, marketing consultant and trainer. Expert in collaboration, business model innovation, and sales and marketing strategies.

 Arthur Levin. Founder and President of a law firm consulting and training business; experienced in working with professional services firms on sales, marketing, profitability and administrative issues. Expert in business development and marketing strategies.

 Bob Mate. Senior sales and marketing executive with extensive experience in media, new products, direct marketing, sales management. Expert in developing both business and marketing plans, growing business from the bottom up and turning around struggling brands and businesses.

 Robert Serabin. Sales and marketing executive in aerospace, industrial, and commercial markets, experienced in working with large corporations and small companies. Expert in sales/marketing planning and strategy development.

  Norman Sherman. 40+ years of marketing and advertising experience, working with Fortune 100 companies like Procter & Gamble, Mars, Kraft Foods, LG among many others. Deep knowledge of marketing, strategy, positioning, branding and advertising.

  Bailis Stair. Executive with track record of developing and executing international growth plans for Fortune 500 companies. Expert in marketing strategy, business planning, sales, product development and global business customs.

 Mary Tan. Marketing executive with a global consumer products company; department store buyer for a major retail chain. Expert in brand building, inbound and outbound marketing strategy for profit and non-profit companies, new product development, business development, and strategic planning.​

See also Jack Cohn, Lee Simonson, Sandy Eames, Vincenzo Gatto, Glen Muñoz, Susan Shapiro.

Media, Entertainment

 Jack Cohn. Owner and producer of a TV commercial production company experienced in television production; marketing, advertising, and sales strategy and planning; Wall Street portfolio and securities analysis. Expert in business, marketing, and sales operations, strategy, and planning.

Glen Muñoz   Glen Muñoz. I can help you define your overall, brand, customer and marketing strategies, with a focus on building efficient operations, systems and best practices. Executive in advertising, in web 2.0/digital publishing, business consultant and a business owner in digital, media and the arts.

  PK Ramani. Experienced senior executive in the telecommunications industry (Cable TV, High Speed Internet and Digital Phone) and entrepreneur. Extensive experience in improving customer satisfaction/experience, sales and optimizing business processes /operations.

   Lee Simonson. CEO and Founder of 2 media companies and former President of a strategic consulting firm. Expert in start-up planning, customer acquisition, sales and marketing strategies.

  Carol Teten. Founded and built a non-profit professional dance company, which performed throughout the United States and a for-profit publishing company, which produced dance history videos for educational purposes. As an artistic director and business entrepreneur, her expertise is in non-profits, business planning, and marketing for niche interests.

Not-for-Profit Businesses

 Barbara Grumet. Dean, School of Professional Studies, CUNY Brooklyn campus; academic administrator of a community college; executive director, board president, and board member in several non-profit organizations; experienced in health and human services. Expert in business plans, start-ups, education, and training.

See also Jim Alles, Sandy Eames, Barbara Gold, Lyn Hill, Susan Shapiro, Carol Teten, Jerry Weinstein.

Real Estate, Construction

 Gerry Vasisko. Managed a consulting architecture, planning and interior design firm. Expertise in project planning and execution, human resources, financial and workload projections, staffing, computer and CAD resources, preparing or supervising client and construction contracts. Experience in office management and staff mentoring techniques.

See also Yosef Kirschenbaum, Jerry Weinstein, Gary Zaremba.

Retail, Wholesale, Manufacturing, Distribution (Fashion/Apparel)

 Harry Dannenberg. Executive in women’s designer, better, and popular-priced footwear, retail and wholesale; experienced in developing and bringing footwear to market. Expert in shoe manufacturing, import, and distribution. Owned 6 retail women's shoe stores.

 J. Vincenzo (Vince) Gatto. Owner of retail apparel stores; consultant to small men’s-apparel retailers; professor of marketing at Fashion Institute of Technology (FIT); experienced in food- and home-industry start-ups. Expert in management, development of business plans for start-ups, brand­positioning and -repositioning, marketing, and promotion.

 Neil Puro. Founder of a domestic, multi plant, Home Furnishings Manufacturing company. Experienced in all segments of running a fast-paced entrepreneurial business: cut and sew, import & export, supply chain management, product development, marketing, and costing.

See also Jeff Landau.

Retail, Wholesale, Manufacturing, Distribution (Other Products)

  Alice Campbell. Merchandising executive with long career at American luxury jeweler and specialty retailer in New York City and Hong Kong. Expertise includes: category management (e.g., assortment planning, new product planning, pricing, distribution), sales and trend analysis, space planning and jewelry product development. Holds G.G. degree from the GIA (Gemological Institute of America).

Donald Gottheimer. Founder and president of a distributor/retail chain of branded cosmetics, fragrance, and hair-care products. Expert in all aspects of starting, operating and building a successful business organization, from site selection to operations and marketing to ultimate P&L responsibility.

Evan Janovic. Chief Executive in decorative and interior paint business for consumer, contractor, and institutional businesses. Experienced in business management, planning, and organization. Expert in retail, manufacturing, import, and distribution.

William Lebron  William Lebron. Seasoned in operational growth and management. Worked in key positions throughout the retail and direct store delivery industries, specializing in franchise operations. Solid background for anyone looking to enter the francising industries.

See also Jim Alles, Burt Wallerstein.



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SCORE New York City volunteers are experienced entrepreneurs, corporate managers, and executives in a diverse set of industries and specialties who volunteer their expertise and knowledge to help business owners and start-ups achieve their goals. SCORE New York City mentoring services are free and confidential. Business advice is provided using Zoom, phone, email, and in-person mentoring.

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