Business Highlights:

  • #1 bestselling New York Times cartoonist
  • Created cartoons for FEMA, Carnegie Museum of Natural History, and the University of Pennsylvania
  • Signed up seven clients in Brooklyn for Science Ninja lab programs over the summer 2015
  • Raised $50,000 on Kickstarter for his chemistry card game, Valence

When Nathan Schreiber, Creator and CEO of Science Ninjas, came to SCORE in October 2014, he needed a marketing campaign for an eight-week, science-oriented, summer day-camp for kids 7–12. He also wanted help to launch Valence, a card game that taught advanced chemistry concepts.

Nathan knew how to make science fun. He had degrees in economics and computer science from University of Pennsylvania, and had become a successful comic book artist and graphic novelist. Working with two partners who hold doctorates in engineering and science from Columbia University, he created Science Ninjas, a program that included cartoon characters, comics, labs, and games. Kids loved it.

SCORE mentor Mary Tan worked with him to market Science Ninjas to summer camps. “I had no idea where to start,” he recalls. But he learned how to research competitors to define his marketing strategy and identify target clients. He developed simple, powerful brand messaging and applied it to his website, flyers, brochures, and e-mail campaign. The campaign resulted in over 800 kids taking Science Ninjas in summer 2015.

For the Valence card game, the SCORE team expanded to include Marvin Posner, experienced in theNinjas games industry, and Anita Chambers, an intellectual property attorney. Nathan got further advice on packaging, pricing, product costing, and trademark protection. After learning production logistics and pros and cons of licensing, Nathan launched on Kickstarter. Valence was fully funded in days, eventually exceeding target by over 300%. He also presold 1,500 decks of cards.

“I wouldn’t know where my business would be without Mary Tan and SCORE,” says Nathan.

About the Author(s)


SCORE NYC is a volunteer team of experienced business mentors dedicated to providing insights and knowledge to small business owners and those wishing to start a business with. Our 70+ mentors represent a multitude of industries and business expertise. They have all enjoyed success in their careers and are committed to giving you the support, encouragement and tools needed to build and sustain...

SCORE Success Story: Nathan Schreiber