“As a mentor, I help to start new businesses and fix businesses in trouble.”Burt Wallerstein

Written by Scott Friedman

* New business development
* Strategic branding, merchandising, product development, marketing and sales
* Wholesale/retail
* Licensing
* Global sourcing
* Supply chain management

Email this Small Business “Diagnostician” at

Burt Wallerstein could be dubbed a small-business doctor. His ability to diagnose businesses and identify unique challenges and opportunities has become a cornerstone of his mentoring approach.

“What I do as a mentor is assist with a process those who want to start businesses and fix businesses that are in trouble,” Burt says. “My gift is the ability to be a diagnostician and formulate implementation strategies based on each client’s unique skills, experience, business acumen, and challenges.”

According to Burt, this is really about creating a roadmap for a successful business, something he has done for large national retailers and as a founder of many a product and service business.

During a 20-year career in corporate retail, he was a turnaround specialist who transformed underperforming product lines. He then started a second career, launching multimillion-dollar product businesses, often with little or no money, by forging strategic alliances that created value for underutilized assets.

Through decades of experience, Burt amassed knowledge across the range of business functions needed in a small business. Today, he teaches his SCORE clients about those requirements and helps them identify gaps where mentoring or training can help. Burt also leads SCORE workshops that offer innovators and entrepreneurs the processes necessary to start and build new businesses.

While not mentoring at SCORE, Burt runs a global marketing and consulting agency and serves on the advisory board of Virtual Enterprises International. He is also an active and accomplished tennis and racquetball player.

About the Author(s)


SCORE NYC is a volunteer team of experienced business mentors dedicated to providing insights and knowledge to small business owners and those wishing to start a business with. Our 70+ mentors represent a multitude of industries and business expertise. They have all enjoyed success in their careers and are committed to giving you the support, encouragement and tools needed to build and sustain...


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