Carl Pradelli is Cofounder and CEO of NatureCity, a Florida-based nutritional supplement company that focuses only on scientifically-backed ingredients. Like so many health-conscious shoppers, Carl was frustrated with the nebulous and uninformative nature of buying supplements, which inspired the creation of NatureCity in 2002. NatureCity not only reinvented how supplements are sold, but how they are created in the first place. Carl Pradelli prides himself on offering simplicity, transparency, and stellar customer service to his customers. He's interested in helping others achieve a healthy diet and lead more active lifestyles.